About US
We’re Made in Michigan
GR Marketing Labs is a boutique digital marketing agency that works with established small businesses in the Grand Rapids area and throughout Michigan. When you partner with us, we become a part of your team, learning the heartbeat of your organization and offering white-glove support.
Fearless Leaders
GR Marketing Labs is a father/daughter venture. There’s nothing quite like creating amazing things together, working with our team of marketing geniuses, and expanding our family with people like you.
Jay Jones
Strategic and Creative Director
Jay, co-founder of GR Marketing Labs alongside his daughter Kelsea, brings a wealth of over 30 years of experience to the forefront of digital marketing. Well-known for his strategic acumen, Jay has been instrumental in guiding both global giants and niche startups to achieve crystal-clear vision and actionable strategies. His unique ability to transform insights into impactful executions has made him a respected voice in the marketing realm. Born and raised in Michigan, Jay’s roots have instilled in him a down-to-earth approach and a passion for helping others win.
Kelsea Williams
Digital Marketing and Copywriting
Kelsea, co-founder of GR Marketing Labs, is a driving force behind our digital marketing and copywriting. Her creativity spans traditional and digital arts, photography, and literature. A published author with a knack for simplifying complex ideas, Kelsea is a marketing expert dedicated to crafting compelling narratives. Her multifaceted expertise not only enhances our campaigns but also brings a unique, artistic perspective to our strategies, ensuring your messages resonate deeply and effectively.
What we Believe
We believe that the success of any small business depends on its ability to consistently attract new leads and customers at will.
We believe that too many small businesses are spending wasting money on traditional forms of advertising that aren’t trackable and that don’t move the needle.
We believe in what we do because we care deeply about small businesses and the people behind them.
Who We Serve
We work with established businesses primarily in the Grand Rapids area. (Shhh… don’t tell anyone, but we also work with clients all over Michigan where it makes sense).
We typically work with medical services such as LASIK, dental, and upscale medical spas, as well as insurance and financial services, home renovation contractors, home services, online coaches and consultants. But if you’re not on our list, still reach out to us… Maybe you’re a good fit.
What We Do (and don’t)
We’re not a full service marketing firm and here’s why; we know our expertise and we stay laser focused on delivering those results. Think of those other firms as family doctors who treat all conditions and us as specialists.
When it comes to utilizing social media to generate quality leads that turn into customers, we’re the king.
Our services include Meta and Google Ads, SEO, custom websites and landing pages, and ongoing marketing consulting.
Our Core Specialties
This is what we do, and… that’s about it. You’ll like it because we get results.
Meta & Google Advertising (PPC)
When it comes to PPC Advertising, just toss us the keys and we’ll handle everything, or as much as you want us to: account setup, images, videos, copy, testing, and ongoing management focused on ROI.
Custom Websites & Landing Pages
We design high-converting, lead-generating websites and landing pages that turn casual visitors into paying customers.
Local SEO
Enhance your local presence with our Local SEO services, offering everything from keyword research and content creation to Google Business Profile optimization, ensuring targeted visibility and measurable results.
Have questions or ready to get started?
Schedule a no-pressure call with a member of our team.